Aveine, the digital wine aerator for all tastings

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Today we met the Aveine team, headed by Nicolas Naigeon. The originator of the most talked-about connected and digital wine aerator on tasting tables and in gastronomic institutions, Aveine is an innovative start-up that intends to revolutionize the world of tasting and gastronomy.

How did you come up with the idea for Aveine?

Our company was born of a simple problem: How can we avoid the waiting time involved in decanting while still bringing out the best flavors in the wine?
Whether in a restaurant or at a dinner party with friends, thinking about aerating wine beforehand can be laborious and time-consuming, so we came up with the idea of a tool to make this action instantaneous.

How does it work?

How it works is simpler than it sounds: as the wine passes through the aerator, ambient air is injected into the heart of the flow, a process known as micro-oxygenation. The quantity of air injected depends on the time equivalent to be reproduced, i.e. the aeration time required.
It is important to note that only what is poured is aerated, so you can play with the different aeration times.

Question for the uninitiated: how do you know which wine to aerate and when?

Aeration will obviously depend on the wine, but we tend to aerate wines called
These are “closed” wines, those that reveal few aromas to the nose and taste. This means that all types of wine can benefit from aeration, whether red, white or bubbly, although they will obviously not require the same aeration time.
For example, red wines, which contain a high proportion of tannins, need more aeration time than white wines.

How is marketing going? Individuals or professionals?

We market our products on our website, Aveine.fr, which caters for a range of profiles, from professionals to private individuals. We began by targeting a more professional audience, as they were the first to see the benefits of instant aeration. For example, the Aveine, which provides up to 24 hours of aeration, is aimed at a more expert consumer, and thanks to the essentials we’re able to appeal more to private individuals.

Distribution strategy throughout France (restaurants, bars and wine cellars)?

All over France, but also all over the world. Today, we are distributed in the United States, South Korea and China, and are constantly expanding. Obviously, we’re targeting restaurants, bars and wine cellars, but we’ve had to think about other means of distribution because of the pandemic, and address a different audience.

Any other plans for the future? New products?

Obviously, we don’t want to leave it at that. Our start-up wants to offer a new experience in wine tasting, and that doesn’t just mean aeration. Our desire to evolve remains as strong as ever, and we’re obviously in the process of developing even more innovative products.

Their website: https: //www.aveine.fr

Photos: Aveine