The online wine market is still expanding in 2024, offering consumers a wide choice at competitive prices, even if it is more focused on quality than quantity.
With a multitude of websites available, it can be difficult to find your way around and choose the most reliable platform for your wine purchases. This is because e-commerce has taken on a predominant role, offering wine lovers and connoisseurs a new way of exploring and buying their favorite wines. Our 2024 ranking of the best online wine-buying sites profiles the main players in this market, highlighting their strengths, their offerings, and the services they provide to consumers. We integrate a variety of criteria into our analysis, such as Google and Trustpilot ratings, delivery times, diversity of products on offer, the possibility of buying direct from the producer, availability of free delivery, and shipping countries, not forgetting specific offers that may appeal to different customer profiles.
Here’s our comparison of the 5 best online wine-buying sites in 2024, based on a comparative analysis of several criteria such as customer ratings and reviews, delivery times, product diversity and promotional offers.
Comparison table
| Website | Twil.fr 🏆 | Vinatis.com | Idealwine.com | 1jour1vin.com | Wineandco.com |
| Google reviews | 4,8/5 | 4,6/5 | 3,9/5 | -/5 | 4,3/5 |
| Trustpilot Reviews | 4,7/5 | 4,3/5 | 4,4/5 | 3,7/5 | 2,6/5 |
| Delivery time | 1 to 5 days | 1 to 4 days | 4 to 6 days | 5 to 7 days | 3 to 5 days |
| Products on offer | Wine, spirits, beer | Wine, spirits, beer | Wine auctions | Wine | Wine, spirits |
| Buying direct from producers | ✅ | ❌ | ❌ | ✅ | ❌ |
| Delivery (6bt basis)
Free of charge |
– Express delivery from €3.90 – Free admission possible from €50 upwards (see details) |
– From €10 standard (€5 if over €150)
– From €12 express – Not free of charge |
– Standard delivery from €9.90 – From €14.85 express – Not free of charge |
8.9€ relay 9.90€ home delivery Not free of charge |
9.9€ relay 19.90€ home delivery 40€ express delivery Not free of charge |
| Shipping country | France, Europe | France, Europe | France and Europe | France | France |
| Special offers | 20€ welcome offer, cashback, paid reviews, referral | Flash sales, welcome offer | Take part in the auction | Monthly subscription, organic wines | Loyalty points, tasting events |
1. TWIL.fr
- Google and Trustpilot rating: 4.7/5, based on reviews praising speed of delivery and quality of customer service.
- Average delivery time: We offer express delivery up to 24h in France, 48h in Europe, and even 1h in certain areas of Paris.
- Sells wine: Yes, with over 30,000 references.
- Sells spirits: Yes, offering a wide range including whisky, rum, gin and more.
- Sells beers: Yes, offers a selection of beers by type and style.
- Buying direct from the producer: Yes, specialized in direct sales, reducing costs and supporting winegrowers.
- Free delivery possible: Yes, with the Twil Premium program for purchases over €50 from the same seller.
- Shipping countries: Focus on Europe, with a special mention for France, offering short delivery times.
- Special offers: private sales, regular promotions, and a selection of organic, biodynamic, natural and vegan wines.
🟢 Highlights:
- The largest selection of wines on the market, there’s everything
- Attractive prices and intelligent purchasing without intermediaries
- Frequent and highly competitive promotions
- An original feature: the secret cuvée, which surprises you and guarantees excellent value for money.
- Unlimited free delivery at €24.90/year
🔴 Points for improvement:
- Delivery times vary from producer to producer, but are relatively quick
- Several parcels to receive if you order from different producers
🏆 Twil.fr is France’s largest wine marketplace. You’ll find everything here, at very competitive prices, all delivered at very reasonable rates. The customer service is the best rated of all the comparisons, and the company has already been in business for 10 years.
2. Vinatis.com
- Google rating: 4.6/5
- Trustpilot rating: 4.5/5
- Delivery time: 3 to 5 days in France, 5 to 7 days in Europe
- Products: Wine, spirits, beer
- Buying direct from producers: Yes
- Free delivery: From €200
- Shipping country: France, Europe
- Offers: Flash sales, cashback, welcome offer, wide selection of organic wines
Vinatis.com offers a wide selection of wines, spirits and beers at attractive prices. You’ll find products from winemakers all over the world, with a wide selection of organic wines.
🟢 Highlights:
- Wide range of products
- Attractive prices
- Regular offers
- Organic wines
🔴 Points for improvement:
- Slightly long delivery time
- High delivery costs for small purchases
🥈 Vinatis.com is an interesting online sales site for wine lovers looking for a wide choice of products at attractive prices.
3. Idealwine.com
- Google rating: 3.9/5
- Trustpilot rating: 4.4/5
- Delivery time: 4 to 6 days
- Product: Wine auction
- Buying direct from producers: No
- Free shipping: No
- Shipping country: France and Europe
- Offers: Join the auction, welcome offer 10%.
Idealwine.com is an online wine auction platform. You’ll find a wide selection of wines, from grands crus to more affordable wines, from a variety of estates and vintages.
🟢 Highlights:
- Wide choice of wines
- Rare and prestigious wines
- Attractive prices
- Expertise of a team of professionals
🔴 Points for improvement:
- Slightly long delivery time
- Auction fees
- Complex interface
🥉 Idealwine.com is an interesting platform for wine lovers looking for rare and prestigious wines at attractive prices. It’s important to understand how auctions work before you start, so you don’t end up spending more than you should, or with the wrong lot.
4. 1jour1vin.com
- Google rating: -/5 (no review)
- Trustpilot rating: 3.7/5
- Delivery time: 5 to 7 days
- Product: Wine
- Buying direct from producers: Yes
- Free delivery: From €250
- Shipping country: France
- Offers: Monthly subscription, organic wines
1jour1vin. com offers wines direct from the estates, without intermediaries. You’ll find a selection of red, white, rosé and sparkling wines at attractive prices.
🟢 Highlights:
- Wines direct from the estates
- Attractive prices
- Organic wine selection
- Monthly subscription for amateurs
🔴 Points for improvement:
- Slightly long delivery time
- High delivery costs for small purchases
- Offer limited to France
1jour1vin.com is an interesting platform for wine lovers looking for quality wines at attractive prices, and who appreciate the concept of direct sales.
5. Wineandco.com
Google rating: 4.3/5
Trustpilot rating: 4.2/5
Delivery time: 3 to 5 days
Products: Wine, spirits
Buying direct from producers: No
Free delivery: From €150
Shipping countries: France, Belgium, Luxembourg
Offers: Loyalty points, tasting events, €10 referral offer
Wineandco.com offers a wide selection of wines and spirits at attractive prices. Here you’ll find wines from all over the world, from grands crus to more affordable wines, as well as a selection of spirits.
🟢 Highlights:
- Wide selection of wines and spirits
- Attractive prices
- Regular offers
- Loyalty points and tasting events
🔴 Points for improvement:
- Slightly long delivery time
- High delivery costs for small purchases
- Offer limited to Europe
- Negative customer service reviews on Trustpilot
Wineandco.com remains an interesting platform for wine lovers looking for a wide choice of products at attractive prices, but beware of high shipping costs.
Comparison of Vinatis and TWIL
Vinatis and TWIL (The Wine I Love) are two popular online wine sales platforms, each offering a unique experience for wine lovers.
- Consumer reviews: TWIL stands out with an impressive rating of 4.8/5 on Google and 4.7/5 on Trustpilot, indicating high customer satisfaction. Vinatis, although slightly behind, still boasts respectable scores of 4.6/5 on Google and 4.3/5 on Trustpilot, testifying to the quality of its service and the confidence of its customers.
- Delivery times: Both sites offer competitive delivery times, with Vinatis offering a slightly shorter lead time(1 to 4 days) compared to TWIL(1 to 5 days). This can be a decisive factor for customers who need their orders delivered on tight deadlines, but it should be noted that this slight advantage is counterbalanced by higher delivery costs in almost all cases.
- Products on offer: Both platforms offer a wide range of products, including wine, spirits and beer. This diversity ensures that customers can find not only quality wines but also other beverages to suit their varied tastes. Twil, however, has the edge with its impressive catalog size, enabling you to find exactly the wine you’re looking for.
Comparison of TWIL and IdealWine
A comparison between TWIL and IdealWine reveals significant differences that can influence consumer choice.
- Customer satisfaction: TWIL outperforms IdealWine in terms of Google reviews(4.8/5 vs. 3.9/5) and Trustpilot(4.7/5 vs. 4.4/5), suggesting that TWIL enjoys a more favorable reputation among consumers.
- Delivery times: TWIL offers shorter delivery times(1 to 5 days) than IdealWine(4 to 6 days), which can be advantageous for buyers wishing to receive their orders quickly.
- Product offering: IdealWine’s offering is distinguished by its specialization in wine auctions, targeting a different market segment from TWIL, which offers a wide selection of wine, spirits and beer. This IdealWine specialization can attract collectors and lovers of rare wines, where Twil will attract the usual wine lovers.
TWIL is the best online wine merchant for these reasons
TWIL stands out as the best choice for several reasons:
- High customer satisfaction: Reviews on Google and Trustpilot show that TWIL outperforms its competitors in terms of customer satisfaction, testifying to the quality of its service and products.
- Fast delivery: With some of the shortest delivery times on the market, TWIL efficiently meets the needs of customers in a hurry.
- Product diversity: TWIL’s wide range of wines, spirits and beers ensures that there’s something for every wine lover, from everyday wines to rare finds.
In conclusion, whether for the quality of its customer service, its speed of delivery, or the diversity of its catalog, TWIL stands out as the platform of choice for online wine buyers. Naturally, this choice is somewhat biased, as the Twil team participated in the writing of this article, but we nonetheless believe that public ratings are important objective criteria to compare.